Rhino Linings, a leader in both the protective coatings and building products industries, has signed a multi-year agreement as the title sponsor of the annual NASCAR Camping World Truck Series race at Las Vegas Motor Speedway.
“Rhino Linings is the most recognized brand in the sprayed on truck bed liner industry, so it only makes sense that we would sponsor a truck race,” said Pierre Gagnon, president and CEO of Rhino Linings. “NASCAR has a huge following of engaged and supportive fans who are also consumers of our vehicle protection and construction products. So we’re excited about the opportunity to partner with Las Vegas Motor Speedway for this popular event.”
Rhino Linings made a name for itself in the truck accessories market as the leader in sprayed-on truck bed liners. Over the past several years, Rhino Linings has expanded into the building and construction market with products that include DuraTite and BioBased Insulation spray foam insulations, Concrete Solutions repair and decorative concrete overlay products, and Expo Stucco exterior stucco and interior finishes.