Rhino Linings Expands Building Product Lines
Leader in Sprayed-On Bed Liners Finds Growth Opportunities in New Market
Rhino Linings made a name for itself in the truck accessories market as the leader in sprayed-on truck bed liners. But over the past several years, the company has expanded its focus to include the building and construction market.Today, in addition to its vehicle protection, elastomeric and specialty coatings business units, Rhino Linings also has a growing building products business unit.
The company’s expansion into the building products industry really began in 2011 when Rhino Linings acquired Concrete Solutions repair and decorative concrete overlay products. An acquisition of BioBased Insulation spray polyurethane foams followed in 2012. The SPF product line expanded in 2013 with the introduction of DuraTite spray foam insulation and roofing and BioSeal sealants. In December, Rhino Linings acquired the Expo Stucco line of exterior stucco products, plaster mixes, interior finishes, patching products, bonders and sealers.
At first glance, it might appear that these product lines have little in common. However, there are key similarities in manufacturing and the ingredients used in concrete overlays and stucco. Elastomeric and spray polyurethane foams share similar manufacturing processes, ingredients, equipment and applicator training.This market expansion also benefits the growing network of Rhino Linings contractors and applicators. Contractors can offer new products or services, reach new customers and expand their business – essentially making them a one-stop shop for their customers.